How important are reference groups to the purchase of the
Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPad, and (f) adopting a pet from a shelter. Questions: 1. How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? […]
