Assignment #1: The preliminary legwork
The domestic launch of your new product went well. As a result, your team has been given the go-ahead by senior management of Edgewell to explore an international launch. The caveat is that your management team eventually must choose from among the B.R.I.C.S (Brazil, Russia, India, China, South Africa) or M.I.S.T. (Mexico, Indonesia, South Korea, […]
