Additional instructions just for making more sense to you:
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Company that you need to focus on: Vegemite, tell me if you need the previous assignment.
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Be aware no more than 15 slides (I guess it’s PowerPoint), I’m not pretty sure the exact word count because it doesn’t require, but I estimated 1000 words. Tell me if there is need of more words, then I will make extra payment for additional words.
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You may do some diagrams for some parts in PPT.
Information guideline for you (Week lectures are uploaded into attachment):
Part I
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Objectives setting can be found at week 7 lecture
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Target audience can be found at week 5 lecture
Part II
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Choice of marketing communication mix: make sure it must be suitable for Vegemite’s case with restricted budget of $50 000, it’s not much money though, your choice. Choices can be found at week 8,9,10 lectures.
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6-moths Media schedule: Reach, Frequency and Continuity can be found at week 11 lecture. It’s the major part of this paper, make sure the schedule is reasonable.
Part III
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Campaign evaluation methods can be found at week 11 lecture. It’s a main part as well.
#ShortTerm #IMC #Program #Plan
