Description Step 1: Identify at least four outlets that you follow. -Write a 2-3-page essay that takes a closer look at the media outlets you use. -(Twitter is not an outlet. ESPN, NPR, CBS, local TV stations or newspapers, E! News and Buzzfeed are all examples of media outlets) -Research the ownership of each outlet. Include other media properties that may be owned by the same company. -Are any of your four examples owned by the same company? -Does the ownership of the outlet change your perception of the content (video/photos/stories) they produce? -Why or why not? Step 2: Find at least one example of synergy between the media outlets. -For example, Comcast owns both NBCUniversal and Universal theme parks. NBC’s Today Show did several “exclusive” reports from the Universal Orlando Wizarding World of Harry Potter in 2014. Additionally, NBC “Tonight Show” host Jimmy Fallon has a ride in the park, and One Direction taped a TV special at the park that aired on NBC. This sort of cross-promotion boosts the profits for both companies. Step 3: Include your sources. If it is an online article, include a link to it. You need at least three sources for this pape The entire essay should be 1-2 pages, 12-point font, double-spaced.
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