Assignment – A written analysis of a case study drawn from a selection of cases studies, responses to essay questions, and / or short answer responses to focused questions.
Question 2 (60%) (word limit: 1500 words)
Discuss and analyse the most effective methods a firm can try to increase the overall value of its technology, and its likelihood of becoming the dominant design and apply your analysis to one or more of the following: – Microsoft – Blu-Ray – WeChat Pay – Sony PlayStation
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