Chapter 4 Marketing 4.0 In The Digital Economy

Read Chapter 4 from the text https://www.wiley.com/en-us/Marketing+4+0%3A+Moving+from+Traditional+to+Digital-p-9781119341147 and then response the questions accordingly in 2 pages. Questions: How can your brand develop a powerful differentiation based on human-to-human touch in the digital world? How can your business transition from the traditional four P’s to the digital four C’s by adopting co-creation, taking advantage of currency-like pricing, engaging in communal activation, and driving conversation? What are the fundamental changes required in your customer-service strategy to embrace collaborative customer care?

#Chapter #Marketing #Digital #Economy

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions